CATCHPLAY+ is the proprietary Over-The-Top (OTT) service owned and operated by AsiaPlay Taiwan Digital Entertainment Ltd., offering users access to a curated selection of digitized movies and television series. This service, including all features, functionalities, websites, user interfaces, content and associated software, is collectively referred to as the “CATCHPLAY+ Services”.
This Privacy Policy outlines how we collect, use, disclose, and safeguard information from or about you in the course of your use of the CATCHPLAY+ Services. It also describes our interactions with selected third-party Service Providers (as defined below) who support or enable functionalities within the CATCHPLAY+ ecosystem. By accessing the CATCHPLAY+ website or using any of the CATCHPLAY+ Services through any access point, you acknowledge and consent to the practices described in this Privacy Policy.
This Privacy Policy operates in conjunction with our Terms of Use. Any defined terms and provisions in this Privacy Policy also apply to the Terms of Use, and vice versa.
If you have any questions or concerns regarding this Privacy Policy, please contact us via email to support@catchplay.com.
COLLECTION OF PERSONAL DATA AND OTHER INFORMATION
When you use the CATCHPLAY+ Services, we may collect the following personal data and other information from or about you and your activities:
Information You Provide to Us. We collect the personal information you provide when registering for an account, using our services, contacting customer support, or participating in promotions and surveys. This may include your name, email address, date of birth, gender, telephone number, payment method and credit card details.
Information We Collect Automatically. We may automatically collect information about your usage of the CATCHPLAY+ Services, devices, and interactions with our content and support channels. This may include without limitation:
your activity on the platform (e.g., content selections, usage, watch history (including both content and advertisements), search queries, preference settings, preferred content (including movies and TV series), favorite actors and actresses, and content playlists);
interaction logs with customer service (e.g., contact date, time, reason, phone number, and chat transcripts);
device information (e.g., unique device identifiers, hardware and software specifications (such as type and configuration), connection details, IP address, browser type, referral URLs, and standard web log information);
data collected through cookies, web beacons and similar tracking technologies; and
any comments, information, opinions, views, analyses, technical data, or any other communications that you send to us, including responses to surveys, questionnaires, or posts through CATCHPLAY+ Services or on the CATCHPLAY+ website.
This information is used for service optimization, content recommendation, customer support, security monitoring, and to improve overall user experience.
Information from Social Networking Accounts. If you choose to connect your CATCHPLAY+ account with one or more social networking platforms (e.g., Facebook, sign in with Apple, and sign in with Google), upon your consent, we may obtain profile data (such as your name and email address) from the linked account. You may disconnect your account at any time via your setting.
Information from Third-Party Sources. We may supplement the information we collect with data obtained from third-party sources, including from both online and offline data providers and partners. This may include demographic details and browsing behavior for purposes that are consistent with this Privacy Policy, which help us improve our service offerings, marketing strategies, and fraud prevention efforts.
USE OF PERSONAL DATA AND OTHER INFORMATION
Payment Information. We use payment information, such as credit card numbers, solely as necessary to process transactions, fulfill service requests (e.g., processing payments from subscribers), and to detect or prevent misuse of the CATCHPLAY+ Services.
Other Information. We use other personal information collected from or about you in order to build and enhance our relationship with you and to deliver a first-class user experience. Such use includes, without limitation, the following general purposes: communicating with you, customizing the content you view, fulfilling your product or service requests, improving our services and features, conducting research and analysis, compiling aggregated and/or anonymized data for internal and external business purposes, detecting and preventing potentially unlawful activities, enforcing our rights and Terms of Use, and for any other purposes disclosed to you at the time of collection.
Promotional Communications. We may use your information to:
provide information about features of CATCHPLAY+ content, advertisements, services, and other offerings that may be of interest to you; or
send you promotional announcements, special offers, or marketing messages related to the CATCHPLAY+ Services or other products on behalf of our business partners.
Recommendations and Advertising. We, along with Service Providers acting on our and/or our business partners’ behalf, may use the information collected from or about you, including your usage patterns, to deliver personalized recommendations and targeted advertisements on CATCHPLAY+ Services and other platforms.
Other Purposes. In addition to the specific data usage outlined in this Privacy Policy, we may use the information collected from or about you in aggregated or non-personally identifiable formats for other purposes. This may include combining information across users or anonymizing data to ensure that individuals are not identifiable. Such aggregated or anonymized data may be used for purposes of research, analytics, platform optimization, advertising, service improvement, and promotional activities.
DISCLOSURE OF PERSONAL DATA AND OTHER INFORMATION
You acknowledge and accept that we may share the information collected from or about you with the following parties:
The CATCHPLAY Group. We may share your information within the CATCHPLAY group of companies, including without limitation, CATCHPLAY’s affiliates, subsidiaries, and other entities that are directly or indirectly controlled by, controlling, or under common control with CATCHPLAY, for purposes such as providing customer support, service improvements, content development, and for carrying out other activities described in this Privacy Policy.
Third-Party Business Partners. We may share aggregated or non-personally identifiable information with our business partners, including advertisers and other companies that are not affiliated with CATCHPLAY. Otherwise, except when such business partners act on our behalf or when your information is collected as part of a co-branded promotion or required for our business operations, we will obtain your consent before we share personally identifiable contact information with them so that they may contact you directly with promotional materials related to their products or services.
Service Providers. We engage third-party companies, agents, or contractors (“Service Providers”) to perform services on our behalf or to assist us with service delivery. These Service Providers may support us in functions such as marketing, advertising, communications, infrastructure, IT services, customer support, data analysis, fraud prevention, payment processing, and consumer surveys. We may also share aggregated or non-personally identifiable information with advertisers regarding usage volume on the CATCHPLAY+ Services, user preferences for specific content, and the effectiveness of advertisements displayed on the CATCHPLAY+ Services. In the course of performing these functions, the Service Providers may have access to your information. However, they are authorized to use such information only as strictly necessary to perform services for us and may not use or disclose it for any other purposes.
Data Processor. We may share summarized data with designated partners who provide analytics, statistics or online advertising data monitoring services. This information may include video play records, ad impressions, device type, or city location, and does not contain personal information unless with your consent. We take steps to ensure that your personal data is not disclosed without your approval.
Advertising Partners. To improve the effectiveness of advertisements and gain insights into user preferences, we may share data such as your device ID, advertising ID, age and gender tags, and IP address with our advertising partners. We may also use hashed or pseudonymized identifiers (e.g., encrypted email or phone number) to prevent personal data leakage. We will not share personally identifiable information with advertising partners without your explicit consent.
Other Parties for Legal Compliance and Protection of Rights. We may disclose your information when necessary in order to protect the legal rights of us, our affiliates, and each of the respective investors, directors, officers, employees, agents, and suppliers, to ensure the safety and security of our users, to enforce our Terms of Use, to protect against fraud or manage risk, or to comply with legal obligations or lawful requests from governmental authorities. If you submit a complaint regarding infringement of your legal rights by us or another user of the CATCHPLAY+ Services, we may share relevant information to assess and respond to your claim.
Other Parties in Connection with Business Transfers. In connection with any corporate transaction such as reorganization, restructuring, merger or sale, or transfer of assets, we reserve the right to transfer information, including personal information, to the acquiring or successor entity, provided that it agrees to use the information in accordance with this Privacy Policy.
Other Parties with Your Consent. In addition to the purposes outlined in this Privacy Policy, and only with your explicit consent to do so, we may share your personal information such as your name, telephone number, or email address, with third parties.
Aggregated and Anonymized Data. Apart from the specific disclosures outlined in this Privacy Policy, we may also share data in an aggregated or anonymized format that does not personally identify any individual. This may include sharing usage trends, content engagement metrics, or advertising performance statistics with affiliated and unaffiliated entities, including our business partners.
PROTECTION OF PERSONAL DATA AND OTHER INFORMATION
We implement reasonable physical, technical, administrative, and managerial measures to safeguard information in our possession against loss, theft, and unauthorized access, use, disclosure, or alteration. For instance, passwords and other sensitive data are encrypted during transmission. We also take precautions to ensure that only those CATCHPLAY Group employees, agents, and contractors who have a legitimate business need can access to your information.
When you enter sensitive information (such as credit card details on our order forms), we use Secure Sockets Layer (SSL) technology, a widely recognized industry protocol for secure data transmission, in order to safeguard your financial information. We may also adopt other technologies to enhance the protection of your financial data as industry standards evolve.
Despite our best efforts, no security system can be guaranteed to be 100% secure. Accordingly, we cannot guarantee the security of your information and disclaim any liability for unauthorized access to your information. By using our services, including our website and user interfaces, or by submitting information to us, you consent to electronic communications regarding security, privacy, and administrative matters associated with your use of the CATCHPLAY+ Services.
TRANSFER OF PERSONAL DATA AND OTHER INFORMATION
In connection with the purposes outlined above, we may transfer your personal data and other information to entities within the CATCHPLAY Group, as well as to authorized third-party business partners and Service Providers located in Taiwan or other jurisdictions, where such transfer is necessary for the provision of CATCHPLAY+ Services. Where personal data and other information is transferred outside of Singapore, we will ensure that such transfer comply with the requirements under the Personal Data Protection Act 2012 (“PDPA”). In particular, we will take reasonable and appropriate measures to ensure that the recipient provides a standard of protection to the personal data and other information that is at least comparable to that under the PDPA, in accordance with applicable legal requirements governing cross-border data transfers.
RETENTION OF PERSONAL DATA AND OTHER INFORMATION
We will retain your personal data and other information for as long as necessary to fulfill the purposes for which it was collected, including the provision of CATCHPLAY+ Services. After these purposes are fulfilled, we may retain the personal data and other information only where required under applicable laws or where retention is necessary for our legitimate business purposes, including to comply with legal obligations, resolve disputes, or enforce our legal rights and agreements.
CHILDREN
You must be 18 years of age or older to subscribe to the CATCHPLAY+ Services. While individuals under the age of 18, or the applicable age of maturity in their jurisdiction, may use the service, such usage is permitted only with the involvement, supervision, and approval of a parent or legal guardian, and subject to our Terms of Use.
COOKIES, WEB BEACONS, AND OTHER SIMILAR TRACKING TECHNOLOGIES
We, along with Service Providers who offer services to us and our business partners, employ a variety of technologies to better understand how users interact with the CATCHPLAY+ Services and the Internet. This section provides an overview of these technologies and how they function.
Cookies are small data files commonly stored on your device when you browse websites or use online services. These are widely used to ensure websites function properly, enhance efficiently, provide reporting insights, and assist in personalizing services or advertisements. Cookies enable us to improve your experience with CATCHPLAY+ Services.
We and Service Providers may utilize the following types of cookies:
Essential Cookies. These cookies are strictly necessary for the operation of our website and online services. They allow us to authenticate and identify members when using our websites and applications to provide the services. Essential cookies also help enforce our Terms of Use, prevent fraud, and maintain the security of our services.
Performance and Functionality Cookies. Though not strictly necessary, these cookies enhance and personalize your online experience with CATCHPLAY+. They help us remember your preferences and prevent the need for re-entering information you have previously provided (e.g., during registration). We also use these cookies to gather data (such as popular pages, conversion rates, viewing patterns, and click-through rates) regarding your interactions with CATCHPLAY+ Services. This information enables us to improve our website, service, and conduct market research. Disabling these cookies may limit some of the functionality of our services.
Advertising Cookies. These cookies track your visits to various websites to serve advertisements that are more relevant to you. This form of advertising is known as "Interest-Based Advertising." Many advertising cookies related to our services are managed by our Service Providers.
Web Beacons. In addition to cookies, we and our Service Providers may employ technologies that communicate information from your Internet browser or the CATCHPLAY+ video player to a web server, including the so-called “pixel tags,” “web beacons,” “clear GIFs,” or similar means (collectively referred to as “Pixel Tags”). Pixel Tags, which can be embedded in web pages, videos, or emails, allow the web server to retrieve certain information from your browser, such as whether you have viewed a particular web page or email. Pixel Tags also gather details such as the date and time of viewing, the IP address of your device, and the URL of the web page where the Pixel Tag was viewed. When used in conjunction with cookies, Pixel Tags help tailor your CATCHPLAY+ experience, providing you with content more closely aligned with your interests.
UNSUBSCRIPTION
If you no longer wish to receive communications from us via email or SMS, you can unsubscribe by following the steps below. For promotional e-mails, please click the 'unsubscribe' link located in the footer of any promotional email of CATCHPLAY+, and follow the instructions. For SMS promotional messages, please contact our customer service and provide your name, account number, and mobile number. Your mobile number will be removed from our list, and you will no longer receive any promotional messages from CATCHPLAY+.
INFORMATION CHANGE
You can access, correct, or update your personal information by clicking the profile icon at the top right corner of the web version or the top left corner of the app version, then selecting “Profile.” Within this section, you can modify a wide range of details related to your account.
If you would like us to delete personal information that is no longer necessary to provide the service, or if you have any questions or concerns regarding this Privacy Policy, please contact us via email to support@catchplay.com.
CHANGES TO THIS PRIVACY POLICY
We may, from time to time and without prior notice, update this Privacy Policy to reflect changes in legal, regulatory, or operational requirements. Your continued use of the CATCHPLAY+ Services after any such updates take effect will be deemed as acceptance of the revised policy. If you do not agree to any changes to this Privacy Policy, you should immediately discontinue your use of the CATCHPLAY+ Services and terminate your membership.